What Is The Point Of Your Business? (And What Does That Have To Do With Marketing?)
If you ask most business professionals or investors or people who track the KPIs (“Key Performance Indicators” - basically metrics to show how a business is doing. Consider them vital signs of your business the way your heart rate and blood pressure are vital signs for your body), they will tell you the bottom line is money and that the purpose of any business is to “make money.”
What Is One Thing You Can Do To Start Promoting Your Business Or Brand Or Yourself Right Now?
Here’s the thing when it comes to marketing: yes, getting the maximum return on your efforts is always important. But not doing anything because you’re obsessing over ensuring you’re perfect before you launch so you don’t actually launch anything is worse than just getting yourself out there and adjusting as needed.
Now, some marketing costs can be tons of money. This doesn’t mean go spend $10K on a marketing plan. This just means start with something and go from there. You don’t have to fit into a perfect box to start. If anything, over-polished and over perfect has been found to…
Quick Ways To Relax On Camera
Putting yourself out there can be scary, overwhelming, or even just obnoxious when you’re trying to do the things you really need to do for managing the rest of your life, but you’re stuck having to make content for Social Media.
How Much Should You Put On The Internet, Actually?
When looking at most influencers, or even just scrolling through your general feed, it can feel like people are sharing every moment of their life on the internet, and it can feel like maybe you need to as well.
But, do you?
How To Set Your Marketing Goals
You can't achieve a goal if you don't even have it spelled out.
So, what is your goal?
This isn't some nebulous vague concept. It is very simple: What do you want?
And then…
What Is “Branding” (In Really Simple Terms)?
Like everything in life, branding has gradient scopes.
If you’re going to start working out for the first time, your exercise routine might be a little bit different than your neighbor who inspired you to go to the gym and who walks 10 miles and bench presses 150lbs twice a week. And it will probably be different than a professional body builder, or an Olympic athlete.
The same thing goes for branding.
When you’re running your business and working out your marketing messaging and your brand, there are deep dive nuances you can get into (much like the professional body builder), and there are just basic general things you need for your health (a low-key “keep your body moving” exercise plan if you will).
The Coffee Effect (And How It Affects Your Social Media)
Whenever anyone tells me the main KPIs (“key performance indicators” or basically metrics showing how something is doing) to watch on Social Media is views/likes/comments, it is immediately clear that they have no idea how marketing actually works.
Bold statement? Yes.
True statement? Also yes.
Most marketing efforts may not actually have a direct effect. Now, that doesn’t mean you can’t monitor or manage marketing, but at the end of the day, the thing you need to watch no matter what is…
Holiday Content Planning Throughout The Year (Part 2)
Once you have your holiday schedule set, how do you know what content to make for it?
Marketing has a lot of outlets to promote yourself, your business, and your brand. And it is not all just social media content.
So, what type of content can you make? (And as a pro tip, you can also use this list for general content to use regardless of if it is for holiday marketing or general marketing to share your business, brand, company, or story).
Once you have your schedule set as to what days you’re going to highlight with content or marketing, you can get going with…