What Is A Big-Picture Marketing Plan?
The large-scale overview of what it takes to create a viable marketing plan is very important, and well beyond a single section in a business.
Businesses are multifaceted, and involve more than just the production of products or delivery of services.
Well-run businesses also include…
Can You Change The Algorithm’s Response To Your Content?
The last blog was about how TitTok was trying to send a message for me to to post something else by slowing choking out the views until the reels posted hit literally ZERO views.
Out of curiosity, I wondered if human interaction could override it.
The short answer…
The Algorithm, Your View Count, And What Matters
When selling something, you need to reach a lot of people because only a percentage of the people you reach will become sales. Going viral on social media is a great short cut, but you can't really control that.
At the end of the day, drawing the line between your own messaging and style and how you want to present yourself to the world and how the world wants you to present yourself can be a bit of a jump rope.
You have to decide if you want to skip it.
“Collabs” On Social Media: What They Are, How To Do Them, And When They Are Good To Use
A “Collab” (short for “Collaboration”) is when a post is posted to your account, but collaborates with another account, so it also shows up on their page as if they posted the post themselves, and it gets pushed out to their followers as well as yours.
How does this work? And how can you best use it?
Creative Resources For Small Business And Brands Who Are Not Graphic Designers
Even with all the inexpensive or free resources out there for graphic design, not everyone is a graphic designer. And not everyone has access to someone who can help with graphic design within the budget parameters they are working with when they are truly a small business or brand.
That is one of the reason so many people turn to AI, but as covered in several earlier blog posts using AI can badly hurt your brand, never mind all the damage it does to the world in general. So, we put together a list of people who you can reach out to for graphic design work.
What Are The Best Tools For Building Visual Brand Identity?
When launching a business or brand, usually there is some form of decision at some point as to how it will look. Now, this can very much be “it is going to look however I feel like looking that day.” Some people fully style each time they present themselves online. Some people don’t.
Not being branded can be part of a brand’s brand.
But for the most part, there will be visuals such as color schemes and a logo and potentially other graphics and visuals which become tied to you.
“Burgergate”: What To Learn As A Small Business Or Brand
If you were on Social Media at all in March 2026, you probably saw the magical moment of the McDonald’s CEO taking the world’s worst bite of one of his hamburgers (which he called “product”).
What is really important to keep in mind is ...
What Is A “Hook”?
A “hook” in marketing is exactly what it sounds like: something that “hooks” attention and holds people on whatever your content is.
Sometimes it is as simple as…
What Is The Point Of Your Business? (And What Does That Have To Do With Marketing?)
If you ask most business professionals or investors or people who track the KPIs (“Key Performance Indicators” - basically metrics to show how a business is doing. Consider them vital signs of your business the way your heart rate and blood pressure are vital signs for your body), they will tell you the bottom line is money and that the purpose of any business is to “make money.”
What Is One Thing You Can Do To Start Promoting Your Business Or Brand Or Yourself Right Now?
Here’s the thing when it comes to marketing: yes, getting the maximum return on your efforts is always important. But not doing anything because you’re obsessing over ensuring you’re perfect before you launch so you don’t actually launch anything is worse than just getting yourself out there and adjusting as needed.
Now, some marketing costs can be tons of money. This doesn’t mean go spend $10K on a marketing plan. This just means start with something and go from there. You don’t have to fit into a perfect box to start. If anything, over-polished and over perfect has been found to…
Quick Ways To Relax On Camera
Putting yourself out there can be scary, overwhelming, or even just obnoxious when you’re trying to do the things you really need to do for managing the rest of your life, but you’re stuck having to make content for Social Media.
How Much Should You Put On The Internet, Actually?
When looking at most influencers, or even just scrolling through your general feed, it can feel like people are sharing every moment of their life on the internet, and it can feel like maybe you need to as well.
But, do you?
How To Set Your Marketing Goals
You can't achieve a goal if you don't even have it spelled out.
So, what is your goal?
This isn't some nebulous vague concept. It is very simple: What do you want?
And then…
What Is “Branding” (In Really Simple Terms)?
Like everything in life, branding has gradient scopes.
If you’re going to start working out for the first time, your exercise routine might be a little bit different than your neighbor who inspired you to go to the gym and who walks 10 miles and bench presses 150lbs twice a week. And it will probably be different than a professional body builder, or an Olympic athlete.
The same thing goes for branding.
When you’re running your business and working out your marketing messaging and your brand, there are deep dive nuances you can get into (much like the professional body builder), and there are just basic general things you need for your health (a low-key “keep your body moving” exercise plan if you will).
The Coffee Effect (And How It Affects Your Social Media)
Whenever anyone tells me the main KPIs (“key performance indicators” or basically metrics showing how something is doing) to watch on Social Media is views/likes/comments, it is immediately clear that they have no idea how marketing actually works.
Bold statement? Yes.
True statement? Also yes.
Most marketing efforts may not actually have a direct effect. Now, that doesn’t mean you can’t monitor or manage marketing, but at the end of the day, the thing you need to watch no matter what is…
Holiday Content Planning Throughout The Year (Part 2)
Once you have your holiday schedule set, how do you know what content to make for it?
Marketing has a lot of outlets to promote yourself, your business, and your brand. And it is not all just social media content.
So, what type of content can you make? (And as a pro tip, you can also use this list for general content to use regardless of if it is for holiday marketing or general marketing to share your business, brand, company, or story).
Once you have your schedule set as to what days you’re going to highlight with content or marketing, you can get going with…
Holiday Content Planning Throughout The Year (Part 1)
When most marketing people say “Holiday planning” you probably think of winter holidays or maybe a few bigger ones like Valentine’s Day or Halloween.
But there are brand-relevant holidays all year long.
That doesn’t mean you need to highlight all of them (there are literally holidays every single day of the year), but you can pick the ones which are relevant to you or your business or brand and plan marketing around those.
First, how do you decide what dates to note?
Give Yourself Grace (A 10 Second Pep Talk For Marketing)
Some days can be super overwhelming, or feel like it’s too late, or you missed the boat. Maybe you had a whole content schedule planned and all these things you wanted to do and now you’re looking at it and going “I didn’t even start on any of that!”
This week’s blog post is a simple one: Give yourself some grace.
How Do You Know What Content To Create?
The internet is FULL of content ideas, and people selling you plans and classes and programs, and influencers who tell you how they went viral and if you comment some random word on their video they will message you the secrets of the universe.
While the basics of marketing are the same brand to brand and person to person, the heart of it can be very different!
Asking yourself these three questions can help get a starting point for the content that will best work for you and your social media goals:
Quick Ways To Make "Faceless" Videos For Easy Content Creation
Not every business or brand is built around a person, so the content around that brand can be “faceless” or showcase things without showing anyone’s face in the videos or photos used to promote that account.
In general, faceless videos can be a quick way to share what you’re working on or what you do, without having to put yourself on camera!