What Is One Thing You Can Do To Start Promoting Your Business Or Brand Or Yourself Right Now?
Here’s the thing when it comes to marketing: yes, getting the maximum return on your efforts is always important. But not doing anything because you’re obsessing over ensuring you’re perfect before you launch so you don’t actually launch anything is worse than just getting yourself out there and adjusting as needed.
Now, some marketing costs can be tons of money. This doesn’t mean go spend $10K on a marketing plan. This just means start with something and go from there. You don’t have to fit into a perfect box to start. If anything, over-polished and over perfect has been found to…
Quick Ways To Relax On Camera
Putting yourself out there can be scary, overwhelming, or even just obnoxious when you’re trying to do the things you really need to do for managing the rest of your life, but you’re stuck having to make content for Social Media.
How Much Should You Put On The Internet, Actually?
When looking at most influencers, or even just scrolling through your general feed, it can feel like people are sharing every moment of their life on the internet, and it can feel like maybe you need to as well.
But, do you?
How To Set Your Marketing Goals
You can't achieve a goal if you don't even have it spelled out.
So, what is your goal?
This isn't some nebulous vague concept. It is very simple: What do you want?
And then…
What Is “Branding” (In Really Simple Terms)?
Like everything in life, branding has gradient scopes.
If you’re going to start working out for the first time, your exercise routine might be a little bit different than your neighbor who inspired you to go to the gym and who walks 10 miles and bench presses 150lbs twice a week. And it will probably be different than a professional body builder, or an Olympic athlete.
The same thing goes for branding.
When you’re running your business and working out your marketing messaging and your brand, there are deep dive nuances you can get into (much like the professional body builder), and there are just basic general things you need for your health (a low-key “keep your body moving” exercise plan if you will).
The Coffee Effect (And How It Affects Your Social Media)
Whenever anyone tells me the main KPIs (“key performance indicators” or basically metrics showing how something is doing) to watch on Social Media is views/likes/comments, it is immediately clear that they have no idea how marketing actually works.
Bold statement? Yes.
True statement? Also yes.
Most marketing efforts may not actually have a direct effect. Now, that doesn’t mean you can’t monitor or manage marketing, but at the end of the day, the thing you need to watch no matter what is…
Holiday Content Planning Throughout The Year (Part 2)
Once you have your holiday schedule set, how do you know what content to make for it?
Marketing has a lot of outlets to promote yourself, your business, and your brand. And it is not all just social media content.
So, what type of content can you make? (And as a pro tip, you can also use this list for general content to use regardless of if it is for holiday marketing or general marketing to share your business, brand, company, or story).
Once you have your schedule set as to what days you’re going to highlight with content or marketing, you can get going with…
Holiday Content Planning Throughout The Year (Part 1)
When most marketing people say “Holiday planning” you probably think of winter holidays or maybe a few bigger ones like Valentine’s Day or Halloween.
But there are brand-relevant holidays all year long.
That doesn’t mean you need to highlight all of them (there are literally holidays every single day of the year), but you can pick the ones which are relevant to you or your business or brand and plan marketing around those.
First, how do you decide what dates to note?
Give Yourself Grace (A 10 Second Pep Talk For Marketing)
Some days can be super overwhelming, or feel like it’s too late, or you missed the boat. Maybe you had a whole content schedule planned and all these things you wanted to do and now you’re looking at it and going “I didn’t even start on any of that!”
This week’s blog post is a simple one: Give yourself some grace.
How Do You Know What Content To Create?
The internet is FULL of content ideas, and people selling you plans and classes and programs, and influencers who tell you how they went viral and if you comment some random word on their video they will message you the secrets of the universe.
While the basics of marketing are the same brand to brand and person to person, the heart of it can be very different!
Asking yourself these three questions can help get a starting point for the content that will best work for you and your social media goals:
Quick Ways To Make "Faceless" Videos For Easy Content Creation
Not every business or brand is built around a person, so the content around that brand can be “faceless” or showcase things without showing anyone’s face in the videos or photos used to promote that account.
In general, faceless videos can be a quick way to share what you’re working on or what you do, without having to put yourself on camera!
What Do You Need To Know About AI, Actually?
When it comes to understanding why there are some people who range from mildly to wildly against the use of AI, it can be difficult to sift through all the data online as to why you should or shouldn't use it.
What Is The Difference Between Marketing, Advertising, And Content Creation?
How do those things differ and how can you use them to better promote your business, brand, project, or yourself?
Three Things To Help You Manage Your Social Media Account
Social media is SOCIAL - meaning there is an interchange of thoughts and ideas between people and not just the one-way communication of traditional media.
How do you engage and manage that, especially when the very design of every single social media platform is to suck you in and hold your attention for as long as possible so you lose track of time and the next thing you know 5 hours have gone by?
Quick Content Ideas When You’re Short On Time
Content creation doesn’t have to take a super long time.
There are a few simple checkboxes you can use to figure out where to start with putting some posts together for Social Media or even for email updates or other marketing and promotional items.
How Do You Manage Marketing During The Holidays?
The holidays can be some of the most hectic times or the slowest times, depending on your industry.
For some, planning holiday promotions months in advance, and reaching out and promoting services and products leading up to the holidays can help prevent a slump, or help spike sales during an already busy period.
Is It Actually Easy To DIY Content? (Don’t You Need Fancy Gear??)
Fun fact: You need exactly 3 things (that you probably already have) to film professional looking content for Social Media.
Easy Ideas To Start With For Content Creation And Marketing
The first step of content creation for any business or brand can sometimes be the most overwhelming. What should you even create for your content?
Thankfully, there is a really simple place to start.