The Coffee Effect (And How It Affects Your Social Media)

Whenever anyone tells me the main KPIs (“key performance indicators” or basically metrics showing how something is doing) to watch on Social Media is views/likes/comments, it is immediately clear that they have no idea how marketing actually works.

Bold statement? Yes.

True statement? Also yes.

Most marketing efforts may not actually have a direct effect. Now, that doesn’t mean you can’t monitor or manage marketing, but at the end of the day, the thing you need to watch no matter what is…