“Burgergate”: What To Learn As A Small Business Or Brand
If you were on Social Media at all in March 2026, you probably saw the magical moment of the McDonald’s CEO taking the world’s worst bite of one of his hamburgers (which he called “product”).
What is really important to keep in mind is ...
What Is A “Hook”?
A “hook” in marketing is exactly what it sounds like: something that “hooks” attention and holds people on whatever your content is.
Sometimes it is as simple as…
What Is The Point Of Your Business? (And What Does That Have To Do With Marketing?)
If you ask most business professionals or investors or people who track the KPIs (“Key Performance Indicators” - basically metrics to show how a business is doing. Consider them vital signs of your business the way your heart rate and blood pressure are vital signs for your body), they will tell you the bottom line is money and that the purpose of any business is to “make money.”
What Is One Thing You Can Do To Start Promoting Your Business Or Brand Or Yourself Right Now?
Here’s the thing when it comes to marketing: yes, getting the maximum return on your efforts is always important. But not doing anything because you’re obsessing over ensuring you’re perfect before you launch so you don’t actually launch anything is worse than just getting yourself out there and adjusting as needed.
Now, some marketing costs can be tons of money. This doesn’t mean go spend $10K on a marketing plan. This just means start with something and go from there. You don’t have to fit into a perfect box to start. If anything, over-polished and over perfect has been found to…
Quick Ways To Relax On Camera
Putting yourself out there can be scary, overwhelming, or even just obnoxious when you’re trying to do the things you really need to do for managing the rest of your life, but you’re stuck having to make content for Social Media.
How Much Should You Put On The Internet, Actually?
When looking at most influencers, or even just scrolling through your general feed, it can feel like people are sharing every moment of their life on the internet, and it can feel like maybe you need to as well.
But, do you?