The Algorithm, Your View Count, And What Matters

When selling something, you need to reach a lot of people because only a percentage of the people you reach will become sales.  Going viral on social media is a great short cut, but you can't really control that.

At the end of the day, drawing the line between your own messaging and style and how you want to present yourself to the world and how the world wants you to present yourself can be a bit of a jump rope.

You have to decide if you want to skip it.