If you ask most business professionals or investors or people who track the KPIs (“Key Performance Indicators” - basically metrics to show how a business is doing. Consider them vital signs of your business the way your heart rate and blood pressure are vital signs for your body), they will tell you the bottom line is money and that the purpose of any business is to “make money.”

Here’s the thing when it comes to marketing: yes, getting the maximum return on your efforts is always important. But not doing anything because you’re obsessing over ensuring you’re perfect before you launch so you don’t actually launch anything is worse than just getting yourself out there and adjusting as needed.

Now, some marketing costs can be tons of money. This doesn’t mean go spend $10K on a marketing plan. This just means start with something and go from there. You don’t have to fit into a perfect box to start. If anything, over-polished and over perfect has been found to…