What Is “Branding” (In Really Simple Terms)?

Like everything in life, branding has gradient scopes.

If you’re going to start working out for the first time, your exercise routine might be a little bit different than your neighbor who inspired you to go to the gym and who walks 10 miles and bench presses 150lbs twice a week. And it will probably be different than a professional body builder, or an Olympic athlete.

The same thing goes for branding.

When you’re running your business and working out your marketing messaging and your brand, there are deep dive nuances you can get into (much like the professional body builder), and there are just basic general things you need for your health (a low-key “keep your body moving” exercise plan if you will).