Holiday Content Planning Throughout The Year (Part 1)

When most marketing people say “Holiday planning” you probably think of winter holidays or maybe a few bigger ones like Valentine’s Day or Halloween.

But there are brand-relevant holidays all year long.

That doesn’t mean you need to highlight all of them (there are literally holidays every single day of the year), but you can pick the ones which are relevant to you or your business or brand and plan marketing around those.

First, how do you decide what dates to note?